Doubt Never DIY'd
The hardest part of any personal leap or DIY project isn't picking up the tools. It's overcoming the voice of doubt that says you can't.
Doubt never dreamed of the perfect home. It never raised a hand at an auction. Never picked up a hammer. Doubt never did anything at all. Because doubt doesn't build dreams… it dismantles them.
Through our partnership with The Block and Scotty Cam, we turned inspiration into action, encouraging Aussies to get stuck into their own dream-building DIY, even if it took a few tries. It's all about embracing the do-it-yourself spirit by knowing you're not doing it alone.
Unfortunately, the poor souls who try and fail usually end up online.
The internet loves a DIY fail. That’s where we saw the opportunity for CommBank to flip the script. They didn’t see a fail, they saw somebody who gave it a go. "At least you Diy'd" was the sentiment we added onto existing internet content, where Scotty could react to DIY compilations providing his own positive commentary.
This social series would continue linking viewers to CommBank Yello in the app, surprising them with rewards that would keep encouraging them to DIY.
The campaign wasn't just about celebrating DIY failures. It was about standing up for the people who try, in a world full of people who doubt.
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